A day in the life of a Digital Image Specialist
Your First Day
- From: The Boss
- To: YOU
- Subject: We need you to sort this out
We've got two posters for a holiday company to promote their new summer family holidays and couple's getaways.
They don't like the imagery that we've currently got, so we've commissioned some new photographs. Can you liaise with the photographer, client and creative director to get this signed off and sent to print please?
Thanks,
The Boss
The Client
The Photographer
The Creative Director
The Current Posters
The Photographer:
Here are the new photos I've taken for the family holiday poster.
Choose a photo
Once you're happy, send the poster preview to the client.
Poster Preview
The Client:
This isn't what we briefed.
For the image representing summer holidays image we want a family having fun on holiday. Our villas all have pools so we should probably show this. Let's show four family members so it's clear it's a family holiday.
The Client:
Thank you - we'll take a look and get back to you.
For the couple's holiday poster, We want a couple strolling in a city. Our holidays are people oriented, so our advertising should show faces.
The Photographer:
Here are the new photos I've taken for the couple's getaway poster.
Choose a photo
Once you're happy, send the poster preview to the client.
Poster Preview
The Client:
This isn't what we briefed.
For the couple's holiday poster, We want a couple strolling in a city. Our holidays are people oriented, so our advertising should show faces.
The Client:
Thanks. Both these posters look good, but we want to make some changes.
Let's start with the family poster. We want something a bit more natural, like we can see the family, but we're not with them. We want to show the family together on the beach during the day - we must be able to see their faces, so we have that connection with the viewer.
Brief the Photographer
Hi Jenny the Photographer
The client wants to reshoot the family holiday images.
We need the photos to look natural, so they be looking at the camera.
We need to be them, so we can see their faces and the photograph should be taken .
Thanks,
YOU
The Photographer:
Here are the the photos from the beach shoot.
Choose a photo
Once you're happy, send the poster preview to the client.
Poster Preview
The Client:
This isn't what we briefed.
We want something a bit more natural, like we can see the family, but we're not with them. We want to show the family together on the beach during the day - we must to be able to see their faces, so we have that connection with the viewer.
The Client:
That's great - the image is spot on, we're happy to sign this off.
For the couple's poster, we want to make the image more intimate. We still want the couple in a city, and we want to see their faces. They should be having fun doing some kind of activity.
Brief the Photographer
Hi Jenny the Photographer
Changes for the couple's photograph.
We want the photos to be more intimate, so can you be the subject.
We need to be able to see the behind them, and their faces.
Thanks,
YOU
The Photographer:
Here are the new photos I've taken for the couple's getaway poster.
Choose a photo
Once you're happy, send the poster preview to the client.
Poster Preview
The Client:
This isn't what we briefed.
We want to make the image more intimate. We still want the couple in a city, and we want to see their faces. They should be having fun doing some kind of activity.
The Client:
Brilliant. This image is signed off as well. Thanks for your work on this.
The Creative Director:
Well done on getting those images signed off.
I'm happy with the couple's poster. There's just a couple of tweaks to the family holidays poster that I think would improve it.
Firstly, the image is a bit washed out. Let's make it a bit more cheerful and holiday like.
The Creative Director:
Superb - much better.
One last thing - the logo is a bit lost at the moment. Maybe, we can find another place for it, perhaps there's a secondary focal point we can use. Remember about 'leading lines' and the gaze of the subjects.
The Creative Director:
Lovely stuff - good work.
Let's get these posters off to the printer.
The Client:
The imagery in the current posters doesn't show the holidays we're trying to sell.
For the image representing summer holidays image we want a family having fun on holiday. Our villas all have pools so we should probably show this. Let's show four family members so it's clear it's a family holiday.