A day in the life of a Digital Researcher
Finding Out
Trends
Yes! That's the article the boss was talking about! Okay so let’s find out what the colours should be – input the main colour trend listed in the article...
Tech Habits
The Boss is worried about how we are going to reach our teenage audience. She’s especially worried that we may not be able to reach pre-teenagers (11 and 12 year olds). There’s been some news stories about kids breaking Social Network rules that you remember hearing about on the BBC website. Open a new web page and search online for "Kids breaking Social Network rules". Find out what percentage of 11 and 12 year olds have a social media profile and enter this below.
Opinions and Quotes
Fantastic! You’ve also been asked to find a set of celebrities, who endorse current marketing campaigns, so we can think about how they promote their products. The Boss wants you to rank their quotes so we can see how their quotes and messages chime with our planned campaign.
You’ve collected the following quotes by well-known celebrities but you need to decide whether they are suitable or not for the audience.
- I've got ten pairs of trainers. That's one for every day of the week. Samantha Fox
- The only thing I change mainly is my trainers. I love trainers. Idris Elba
- I'm more comfortable in heels than I am in trainers. Shay Mitchell
- Trainers are not my thing. Barry Manilow
- If there was something that I was going to endorse, it would probably be something like trainers. Justin Timberlake
- I'm super into trainers! I'm totally addicted. I'm always looking for the freshest kicks. Dexter Darden
Promotion
Finally we need to find a group of bloggers that we are going to approach to promote our viral marketing campaign. The Boss mentioned that she met some people recently who had won the Business Fashion & Beauty award at the UK Blog Awards in 2018. She can't remember the name of the company though. Can you find this out? This blog post should help.
Firstly the Boss wants to know what trainer trends were happening in Spring/Summer 2016 and had recently read an article about this in Esquire which suggested that white is no longer going to be the top trend in trainers. So what colours should the new trainers be in? Open a new window or tab and use your favourite search engine to find out what is trending in terms of trainer colours. Can you find the website address first? Paste this in below to check it’s the right article.