A day in the life of a Digital Researcher
Further Information
Technology
Geocaching is about going to specific locations and can be used as part of games such as Pokémon Go. Identify which of the following are GPS location based games (you will probably need to open a new webpage to search for these games).
Are these games GPS location based?
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Zombies, Run!
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Boom Beach
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Game of War: Fire Age
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Landlord
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Parallel Kingdom
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Dots
Augmented reality is also being widely used. Ingress has been a really popular game in this genre for some time. Who were the developers who built it?
Location
Your final job is to check where popup stores should be located. The Boss has asked that it is located close to the centre of the town (where there are lots of people and so high "footfall") but at least 200m from the nearest store. Use the interactive map below to firstly click on the stores to highlight them and secondly to identify the central location for the popup store.
So the researcher's job is very varied. This badge involved looking at a lot of different areas (marketing, tech habits, location based services, augmented reality, trends and games). Here the tasks have related to launching a new product but they could equally well be to do with a news story or working out where to invest a company’s money.
You also need to be able to tell the Boss about some of the underlying technology that is involved in Pokémon Go and which she wants to use for the launch. You need to be able to tell her how geocaching and augmented reality might be used.