Advertising

How do you find out about new releases from your favourite band or that there's a sale on at your favourite shop? Advertising is central to lots of our daily behaviours and has, like many things, changed in recent years in response to changes in technology. This badge will look at this change, and how advertising hoardings, flyers, magazines and newspapers are now competing with online advertising.

• In this badge you will learn about:
• The History of Advertising
• The Purpose of Advertising
• Different Advertising Approaches
• Benefits & Limitations of Online Advertising