How to learn from big data
Storing and processing Big Data is expensive, so why should we store and process such large sets of data?
One of the main reasons for storing and processing Big Data is so that businesses can understand what their customers need and want. This can be done by analysing website use, looking for trends in customer behaviour, checking customer satisfaction on social media, and monitoring how different devices are being used. Once they've analysed the data, businesses are able to make better-informed decisions.
One simple example showing Big Data's power is its use in recommendation systems for customers, such as film, music, shopping, contacts and jobs, where users' behaviours can be compared with a community of other users to decide what they might like; or where preferences are used to identify what other people might like.
