Step 3 of 4

Collaboration Approaches

As well as using or setting up collaboration systems you may also want to think about what different types of collaboration are possible and what might be best for your aims. For example if you are looking to work collectively on learning how to do something new then you may go with a Community of Practice (CoP) model, whereas if you are looking at working collectively with customers then you may use a Customer Relationship Management (CRM) model. Let's investigate these further.

Community of Practice

A Community of Practice (CoP) is a group of people who share a craft or a profession.

A CoP can evolve naturally because of the members' common interest in a particular domain or area, or it can be created deliberately with the goal of gaining knowledge related to a specific field. It is through the process of sharing information and experiences with the group that members learn from each other, and have an opportunity to develop personally and professionally.

CoPs can exist in physical settings, for example, a lunch room at work, a field setting, a factory floor, or elsewhere in the environment, but members of CoPs do not have to be co-located. They form a "virtual community of practice" (VCoP) when they collaborate online, such as within discussion boards and newsgroups.

Customer Relationship Management

A form of Customer Relationship Management (CRM) is called Collaborative CRM (CCRM). Through Collaborative CRM companies seek to evolve products through sharing any information collected from interactions with their customers.

For example, as a company you might want customer feedback that is gathered from an email survey, which could inform your marketing staff about services of interest to customers.

What's the difference?

Look at the following statements and decide whether they are describing a CoP or a CCRM. Don't forget you can look back at the information above if you're not sure.

Be careful - if you get one wrong, you'll have to restart the quiz!

Whoops - you got that one wrong. Start again...

The primary purpose of this form of collaboration is to improve the quality of customer service and to increase customer satisfaction.

Right!

Correct.

Will help you learn what customers’ needs are.

Right!

Correct.

Uses analytics to provide better services and support.

Right!

Correct.

Uses collective learning to develop new solutions or ways of doing things.

Right!

Correct.

A collaboration that grows organically.

Right!

Correct.

A discussion about a subject by a number of people sharing the same interest on Twitter.

Right!

Correct.

A focus group with a targeted demographic.

Right!

Correct.

Researchers sharing findings with their peers.

Right!

Correct.

A brainstorm session to find a solution to a problem.

Right!

Correct.

An email from your IT department for feedback on internet speeds.

Right!

Correct. The IT department is gathering feedback from it's customers - you.

Well done!

Let's test what you've learnt. Don't forget you can refer to the content above if you can't think of the answer.

Launch Crossword

Well done!

Collaboration software, content management systems and collaboration approaches are key components of successful collaboration.

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