Social Media in Business
Social Media has a huge impact on how a company’s brand is perceived by its customers, and therefore can affect revenue and sales.
As with many new technologies, Social Media is rapidly growing and changing all the time, which can make it daunting to know where to start.
It's also important to think carefully about the content you share. Trust and confidence take a long time to build, but can be shattered in minutes in the context of Social Media. Reputations can be lost - sometimes irreparably – because of over-hasty or misguided postings on Social Media.
In this badge, you will learn:
- Which platforms to use for different businesses and why
- What types of content businesses publish and share on Social Media
- How businesses share and publish content
- The basics of Social Media marketing
- How to measure success