iDEA Inspiring Digital Enterprise Awards

the clothes shop

You’ve learned that it’s important to understand what can be measured on Social Media and turned into analytics that are useful to marketers, helping to inform their marketing and business strategy. A clothes shop is using Social Media analytics to get insights for their marketing and business strategy. Drag and drop each of the insights below to the correct description:

  • SShare of voice
  • SEngagement
  • Social Mention
  • Reach & Exposure
  • Sentiment

  • How many times the name of the clothes shop is included in conversations across Social Media and online.

    Social mention

    How many times the name of the clothes shop is included in conversations across Social Media and online.

  • How the audience feels emotionally about the clothes shop.

    sentiment

    How the audience feels emotionally about the clothes shop.

  • How much interaction a piece of content shared by the clothes shop receives. For example: likes, shares, comments.

    engagement

    How much interaction a piece of content shared by the clothes shop receives. For example: likes, shares, comments.

  • How much of the conversation with target consumers is about the clothes shop versus their competitors.

    share of voice

    How much of the conversation with target consumers is about the clothes shop versus their competitors.

  • The number of people who have seen the piece of content shared by the clothes shop.

    reach & exposure

    The number of people who have seen the piece of content shared by the clothes shop.