THE Airline
Below is a list of take-aways from an airline's Facebook Insights:
The airline has a total of 333,492 page likes (1.4% up from last week)
65% of the airline's fans are female
11,824 people engaged with the airline's Facebook page in the past 7 days:
- 501 likes
- 3,178 comments
- 1,157 shares
Videos have an average reach of 2,536 fans and an average engagement of 1,569 post clicks
Fan Base Location
70% of the airline's fans are under 25 years old
The airline's fans are online mostly in the mornings with peaks between 8:30am and 9:30am
4,604 new Page Likes in the last 7 days
Photos have an average reach of 796 fans and an average engagement of 189 post clicks
You've been set a target:
You need to increase the airline's Facebook fan base by 5% by the end of the next quarter.
We will explore some things that you'll need to consider when creating content and publishing it on the airline's Facebook page to help you reach your target.
Use the analytics above to inform your answers to the following questions.
To make sure a post reaches a large audience and generates the most engagement for the airline, what would it be best to include? Select one answer.
- A video
- A photo
- A photo album
- A comment
What time would it be best to publish a post on the airline's Facebook Page? Select one answer.
- At night
- In the early morning
- At lunch time
- In the evening
Your recent posts have been generating a lot of engagement, and the airline's fan base on Facebook is growing. Now you'd like to try to reach a new audience. What age groups might you like to target with a paid ad? Select five answers.
- 13-17
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Any of above