A day in the life of a Digital Researcher

Building a viral marketing campaign

Researchers spend a lot of time searching online for information, contacting people to get opinions or advice and working out what further information is required to inform decisions. For this badge you are going to use some of the skills to help with the planning of a viral marketing campaign.

The Client

The Boss has just rung, she wants your help with planning a viral marketing campaign for the launch of a new line of trainers.

A viral marketing campaign is one where the marketing information is shared between people online. There’s an initial meeting where you are going to discuss this further but you’ve already got some jobs to do!

You need to find out four bits of background information for discussion at the meeting.

Let's get started

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