Typography
Even something as simple as the font you use can affect the user experience of a visitor to your website. Let’s see what you think the following typefaces reflect:
What would you associate with this typeface? Pick the word below that you think best describes it.
Serif fonts
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Serif fonts are a typeface where the letters have a small line attached to the end of a stroke in a letter or symbol. Sometimes, serif fonts are referred to as 'Roman' fonts.
Serif fonts are often seen as indicative of tradition and professionalism. Newspaper websites often use them to convey importance.
Sans-serif fonts
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The letters in a san-serif typeface do not have extending features (serifs) at the end of the strokes in a letter or symbol. They are often called Grotesque/Grotesk or Gothic.
Sans-serif fonts are used to evoke a feeling of modernity. Large technology companies such as Apple and Google use sans-serif fonts to appear on the cutting edge.
Dense and
Intimidating Text
Disjointed and flighty text
Letter spacing
The space between the letters in your content can also have an effect on your visitors’ perception of your website. Too little space and the content can appear dense and intimidating. Too much, and your content can appear disjointed and flighty.
Based on what you've just learnt, select the most appropriate typefaces for these websites.
What sort of typeface would you pick for
A website for an organic food company?